Phacilitate’s Rebrand Reinforces Commitment to the Advanced Therapies Community

Phacilitate’s Rebrand Reinforces Commitment to the Advanced Therapies Community

An update on Phacilitate's rebrand activities
London, July 9th 2020 - London based advanced therapies community specialists, Phacilitate, announce a comprehensive rebranding effort to reflect the company’s evolution as thought-leaders in the advanced therapies space.

The announcement comes after Phacilitate launched a number of new initiatives, including a matchmaking service known as Phacilitate Match, an online supplier directory a membership scheme and a female mentoring programme. As these initiatives broaden Phacilitate’s scope beyond that of an event organiser, the importance of creating synergy across brands became paramount and a rebrand to unite all offerings was needed as the company transitions to its next stage of growth. Phacilitate consulted with valued clients, suppliers and advisors for input and transparent feedback on the brand, and all developments were based on the advice of the trusted community.

 

At the heart of this is our desire to communicate our purpose; to help advance the next pillar of medicine.



Speaking about the rebrand, Sarah Rosenberg, Head of Marketing at Phacilitate said: “At the heart of this is our desire to communicate our purpose; to help advance the next pillar of medicine. While our brands are now simplified, our commitment to the industry is even greater. The development of a unified brand symbolises the evolution of our commitment to provide the very best events, market intelligence and communities in the advanced therapies space. We believe this transition reinforces our market position as an enabler within the industry.”

The new assets, which will be visible across all channels include a simplified corporate logo, new logos for all sub-brands, tag lines, imagery and messaging. The introduction of a broader colour palette helps create a strong sense of individual identity and personality for each service and refined messaging ensures that the value of each offering can be easily digested.

The next stage of the rebrand will see a new website for Advanced Therapies Week and a creative campaign to support the theme of the 2021 edition of flagship conference.

Phacilitate engaged Athlon, a branding and design expert, to guide them through this process. A brand guidelines document has been produced, to enable consistent application of the brand across all channels.

To learn more about the rebrand or to request a copy of the brand guidelines, please email Sarah Rosenberg at sarah.rosenberg@phacilitate.co.uk