phacilitate content marketing Buyer personas to engage your cell and gene therapy audience

Using buyer personas to engage your cell and gene therapy audience

A template for creating your own CGT customer personas
Marketers in cell and gene therapy have it hard. With the pace of change, keeping your messaging on point isn't easy and we often hear that the vast amount of time is spent on execution rather than strategy. On top of that, you're trying to attract an inherently techy customer that thrives on consuming massive amounts of data.  You’ve always allowed your product to sell itself, rather than craft a story. 
The COVID-19 pandemic has put a spotlight on content marketing in many sectors, and the cell and gene therapy community is no exception. Vendors are feeling the impact conferences had on their pipelines and just how much they relied on pressing the flesh at exhibit booths.
If you're just getting started with making content marketing a commitment for your brand, this is a great place to start.
In our first in a series of resources for the cell and gene therapy marketer, we have a buyer persona template for you and your team to start visualising your target customer. Getting clear on who your customer is, what makes them tick will impact virtually every aspect of your marketing, sales and product development process.
For tips on how to fill this in, head over to our friends at Digital Marketer or, give us a call!

Example - Manufacturing Maria

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